Privacy Policy
Last updated: June 8, 2025
Quick Summary: NADA values your privacy. We collect only the information necessary to provide our smart closet service, use AI to personalize your experience, and never sell your personal data. Most image processing happens on your device to protect your privacy.
1. Information We Collect
Information You Provide
- Account Information: Email address, name, and profile preferences
- Wardrobe Content: Photos of clothing items, categories, and custom tags
- Preferences: Style preferences, size information, and color choices
- Usage Data: Outfit selections, favorite items, and app interactions
Information We Collect Automatically
- Device Information: Device type, operating system, and app version
- Usage Analytics: Feature usage, session duration, and crash reports
- Location Data: Approximate location for weather integration (with permission)
2. How We Use Your Information
We use your information to:
- Provide Our Service: Process images, organize your digital wardrobe, and generate outfit recommendations
- Personalization: Create AI-powered recommendations tailored to your style and preferences
- Weather Integration: Suggest weather-appropriate outfits using your location data
- Service Improvement: Analyze usage patterns to enhance features and user experience
- Communication: Send important updates, tips, and respond to support requests
- Security: Detect and prevent fraud, abuse, or security issues
3. AI and Image Processing
Privacy-First Approach: Most of your clothing image analysis happens directly on your device using on-device AI, which means your photos don't need to leave your phone for basic tagging and organization.
When AI processing occurs:
- On-Device Processing: Basic image recognition and tagging happens locally on your device
- Server Processing: Advanced recommendations may require server-side processing using anonymized data
- Machine Learning: We use aggregated, anonymized data to improve our AI models
- No Human Review: Your personal clothing images are never viewed by NADA employees
4. Information Sharing
We do not sell your personal information. We may share information only in these limited circumstances:
- Service Providers: Trusted third parties who help us operate our service (cloud storage, analytics, email delivery)
- Legal Requirements: When required by law, court order, or to protect rights and safety
- Business Transfers: In the event of a merger, acquisition, or sale of assets
- With Your Consent: When you explicitly agree to share information
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: Data is encrypted in transit and at rest
- Access Controls: Strict limits on who can access user data
- Regular Audits: Security assessments and vulnerability testing
- Secure Infrastructure: Use of reputable cloud providers with strong security practices
6. Your Privacy Rights
You have the right to:
- Access: Request a copy of your personal information
- Correction: Update or correct your information
- Deletion: Request deletion of your account and data
- Portability: Export your data in a machine-readable format
- Opt-Out: Unsubscribe from marketing communications
- Location Services: Disable location access in your device settings
7. Data Retention
We retain your information for as long as:
- Your account is active and you use our service
- Necessary to provide customer support
- Required for legal, regulatory, or business purposes
- You can delete your account at any time, and we will delete your data within 30 days
8. Children's Privacy
NADA is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete that information immediately.
9. International Data Transfers
Your information may be processed in countries other than your own. We ensure adequate protection through:
- Standard contractual clauses approved by regulatory authorities
- Compliance with applicable data protection laws
- Use of service providers with strong privacy practices
10. Third-Party Services
NADA may integrate with third-party services:
- Weather Services: For location-based weather data
- Analytics: To understand app usage and improve performance
- Authentication: For secure account creation and login
- Cloud Storage: For data backup and synchronization
These services have their own privacy policies, which we encourage you to review.
11. Marketing Communications
We may send you:
- Product updates and new feature announcements
- Style tips and seasonal recommendations
- Account-related notifications
You can opt out of marketing emails at any time by clicking the unsubscribe link or contacting us.
12. California Privacy Rights (CCPA)
If you're a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know about, delete, and opt out of the sale of your personal information. We do not sell personal information.
13. European Privacy Rights (GDPR)
If you're in the European Union, you have rights under the General Data Protection Regulation, including access, rectification, erasure, restriction, portability, and objection rights. Contact us to exercise these rights.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by:
- Posting the updated policy in the app
- Sending an email notification
- Displaying a prominent notice on our website
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Email: privacy@nada.style
Support: help@nada.style
Data Protection Officer: dpo@nada.style
Questions? We're here to help! If you have any questions about how we handle your data or want to exercise your privacy rights, don't hesitate to reach out to our team.